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Growth Marketing · Fractional CMO · AI

Growth Marketing Consultant & Fractional CMO

We help startups and scale-ups build marketing systems that compound. Whether you need a fractional CMO to own the strategy, a growth consultant to diagnose and unlock a stalled funnel, or someone to implement AI across your marketing workflows, that's the work we do.

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AI-first
Every engagement
4
Service lines
Remote
Brazil and abroad
Systems
Not one-off campaigns

Who we work with

Early-stage startups

Founding teams that need marketing strategy and execution but aren't ready to hire a full marketing team. We bring the CMO-level thinking and help you build the right foundation early.

Growth-stage scale-ups

Companies that have product-market fit and need to pour fuel on acquisition, improve retention, or build the marketing infrastructure to support their next funding round.

Established businesses

Brands that want to modernise their marketing stack, implement AI workflows, or need a senior external perspective to audit performance and identify what's holding growth back.

What we offer

Services

01

Fractional CMO Services

Best for: Pre-Series B startups, scale-ups hiring their first marketing leader, and companies bridging a CMO gap.

Senior marketing leadership without the full-time cost. We embed into your team as a part-time or retained CMO, setting strategy, owning the roadmap, managing agencies and contractors, and running the weekly rhythm that keeps marketing compounding.

What's included

  • Marketing strategy aligned to business goals
  • Channel mix and budget allocation
  • Team structure and hiring recommendations
  • Agency and vendor management
  • Board-ready reporting and metrics
02

Growth Marketing Consulting

Best for: SaaS startups, marketplaces, and product-led companies building a structured growth function for the first time.

Full-funnel growth strategy built on real data. We audit your current acquisition, activation, and retention performance, identify your highest-leverage levers, and build the systems to move them. No generic recommendations. Everything is scoped to your product, market, and stage.

What's included

  • Growth audit across acquisition, activation, retention
  • Channel strategy and prioritised roadmap
  • Paid media, SEO, and organic growth planning
  • Conversion rate optimisation
  • Growth metrics dashboard and weekly cadence
03

AI Marketing Implementation

Best for: Marketing teams that want to move faster and marketing leaders who want to understand what AI actually changes (and what it doesn't).

We build practical AI systems that make your marketing team faster and more consistent. Claude Code skills, automated content pipelines, AI-powered SEO workflows, and reporting automation, all built to run reliably, not just in demos.

What's included

  • AI marketing stack audit and tool recommendations
  • Claude Code skills built for your team's workflows
  • Content production and repurposing pipelines
  • AEO (Answer Engine Optimisation) strategy
  • AI-powered SEO and competitive analysis systems
04

Marketing Systems & Automation

Best for: Teams spending too much time on repeatable tasks that should be automated, and businesses building marketing infrastructure for the first time.

Most marketing teams are running on spreadsheets and manual processes that don't scale. We map your current workflows, identify the highest-friction points, and build automation that removes them, using a combination of native tool integrations, Zapier/Make, and custom AI pipelines.

What's included

  • Marketing workflow audit and automation map
  • CRM setup, segmentation, and lifecycle flows
  • Lead nurture and onboarding sequences
  • Reporting and attribution automation
  • Operational playbooks your team can maintain

Process

How a typical engagement works

  1. 01

    Growth audit

    We start by mapping your current funnel, channels, and team. We look for the highest-leverage gaps between where you are and where the data says you should be.

  2. 02

    Strategy and roadmap

    Based on the audit, we build a prioritised 90-day roadmap. Not a wish list, just a ranked set of initiatives with expected impact and effort, tied to your actual growth goals.

  3. 03

    Execution

    Depending on scope, we either run execution directly or work alongside your team. We build the systems, not just the strategy, so the work keeps running after the engagement ends.

  4. 04

    Review and compound

    Monthly reviews track what moved, what didn't, and what to do next. Over time, the system compounds: better data, better decisions, faster iterations.

Let's start a conversation

Tell us what you're building. The first conversation is always no-commitment.

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